Zoom In and Zoom Out to Focus on Innovation
I recently read the book "Design Like Apple” that I received from a friend at Lunar, a design agency in San Francisco. Written by the agency's president John Edson, the book uses Apple as an innovation bellwether but weaves in stories of successful and unsuccessful design scenarios from a variety of businesses, making this book much more than a discussion of Apple's design methodology. After blowing through the book I was left with a few pages of insights that both helped and

