We Need Faster Horses
If you are reading this blog there is a good chance that you are familiar with this quote from one of America's most recognized innovators, Henry Ford. "If I had asked people what they wanted, they would have said faster horses," he famously said. I've heard the phrase used by clients, peers and decision makers as logic for not conducting people-centered research, specifically with regard to the development of new concepts. I've also seen organizations whose innovation activi
